Many of my clients ask me what they should be charging for their work. Of course, they want me to suggest a fair hourly rate
based on overhead and competition. In fact, I can’t count the number of times a prospective client has asked me about my agency’s hourly rates.

The more I think about it the more I think that hourly rates simply do not reflect your true value. For example, if a client asked you to shove everything aside so that you could focus 100% on a project that had to be completed by a certain date, shouldn’t your fee relect the urgency he has imposed on your business? Or what about those projects that can propel your client’s business to a whole new level? Shouldn’t your fee reflect this opportunity for him? Or what about that headline or slogan that only took a couple of hours but shot his brand awareness to the heavens?

Hourly rates focus on effort, not the end results. Well, you say you are all about results. So charge for them!