You spend hours writing a proposal for a prospect and it goes nowhere. All you hear is that the proposal is still being “reviewed.” Why does this happen time after time? Here are five reasons. I am sure there are more.

1. Proposals written in answer to RFPs that you are very unlikely to win.

2. Proposals which are too focused on YOU, not on THEM.

3. An information dump with no persuasive structure.

4. Failing to offer a compelling value proposition and persuasive business case.

5. Poorly written, full of jargon,too technical, irrelevant content with no focus on key issues.