You own a business. But now you want more. Or just something different. For the business AND yourself.

I’m Jim Laseter, retired founder and CEO of Wray Ward Laseter, one of the largest marketing firms in the southeastern United States. Today, I help business owners across the country navigate the opportunities and challenges that come their way. Whatever will take you to the next level — more sales, improved profits, or better management skills — I will get you there.

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Are You Acting Like The Owner Or The Lead Technician?

Most of us started our businesses because we loved some aspect of it --- marketing, sales, design, etc. But now we have another role: the owner. Unlike that of the technician , this role is about vision, management, and clarity. Growth comes from you being an outstanding owner, not just the #1 technician at your firm.

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Client Impact

"Game-changing. These are a couple of powerful words to describe the result of our relationship with Laseter Business Coaching. Jim has challenged us to understand and focus on our strengths and, as a result, accelerated our company’s growth in ways we couldn’t have imagined."

- Jim Cusson, Birdsong-Gregory Advertising & Shopper Marketing

What We’re Thinking Today.